Old Chang Kee & Giordano To Launch Merch Collection To Showcase Your Favourite Snacks
Everyone has a favourite snack from Old Chang Kee. Now you can show off your beloved curry puff or fishballs on some fashionable clothes and accessories.
The food chain recently announced a merch collaboration with fashion franchise Giordano.
The Old Chang Kee x Giordano merch collection will be available from 1 Dec at local Giordano stores.
A special promotion at select Old Chang Kee outlets also allows customers to buy discounted merch with S$10 worth of snacks.
Old Chang Kee and Giordano announce merch collection
Few local food and beverage (F&B) brands hold as much love amongst Singaporeans as Old Chang Kee.
They provide a wide array of fried snacks ranging from fishballs and chicken wings to their Curry’O puffs.
Today (25 Nov), Old Chang Kee announced a special collaboration with international fashion company Giordano.
The two brands intend to launch a merch collection, where classy clothes meet fried finger food.
Dubbed ‘Old Chang Kee x Giordano’, the collection will launch at all local Giordano stores from 1 Dec onwards, while stocks last.
Patrons can find the store locations on their website.
Food prints for shirts, tote bags, and more
The merch collection features stylised images of the classic snacks on the Giordano apparel.
These include their classic Curry’O curry puffs, to show off your good taste.
Other shirts display a collection of classic snacks including chicken wings, sesame balls, and sotong heads.
“Happiness In A Cup,” one design showed off, while another read, “Hojiak!”
The merch collection also includes caps and tote bags with a wide array of tantalising snacks.
Last but not least, you can buy black or orange collapsible umbrellas with the yummy prints on them.
Special purchase promotion at select outlets
Old Chang Kee x Giordano set their T-shirts at S$23 and umbrellas at S$26.
Both caps and tote bags cost S$16. All prices are subject to changes without notice from the brands.
Additionally, Old Chang Kee will hold a “purchase-with-purchase” promotion from 1 Dec, while stocks last.
Purchasing S$10 worth of snacks at select outlets allows customers to buy the discounted tote bag for S$6 and the umbrella for S$8.
Only several specific outlets are participating in the promotion:
- Changi Airport Terminal 2 (Transit Area)
- Changi Airport Terminal 3 (Transit Area)
- Paragon
- REX (No. 19 Mackenzie Road Flagship Store)
- Jewel
- Change Alley Mall
- NEX
- Singapore Cruise Centre
- Bird Paradise
- Sentosa Beach Station
Old Chang Kee Rewards app members get 10% discount
Lastly, members can flash their Old Chang Kee Rewards app at Giordano stores.
They will then receive a 10% discount on any of the merch in the collection.
The merch collection will last from 1 to 31 Dec, but only while stocks last so plan ahead if you’re interested.
Earlier this week, MUJI Plaza Singapura reopened with an exclusive promotion until 26 Nov.
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Featured image adapted from Old Chang Kee on Facebook and courtesy of Old Chang Kee.