Singapore Hospice Council Raises Awareness About Hospice Care

Social media is undoubtedly a powerful tool to create awareness. Pretty much everyone is online most of the time, so the chance of information spreading quickly is always high.

Singapore Hospice Council (SHC) recently put this advantage of social media to good use, to raise awareness about the importance of palliative care.

A simple Instagram campaign

SHC posted an Instagram video of one of its patients on Tuesday (7 May), appealing to netizens to learn and spread word about palliative care.

When you stumble upon this post on someone’s Instagram story, you may think it’s a video of an elderly man’s heart-wrenching tale, meant to make you weep.

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However, just a few seconds into the video, his broad smile will make your heart swell with empathy.

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Widespread support from netizens

In less than 24 hours, the video received over 200,000 views and 240 comments.

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Comments in support of the campaign and even the ‘cute uncle’ have been overwhelming.


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Some wanted to learn about the value of their shares and commented accordingly.

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A simple yet meaningful video like this has touched the hearts of many Singaporeans.

You can make a change

You can do your part by participating in the #LendYourInstagram campaign to create awareness about palliative care in Singapore.

If you are looking for a daily dose of cute videos of the elderly or if you want to hear stories about the caregivers, simply follow their Instagram page.

Dialogue is necessary

Contrary to popular belief, talking about hospice care doesn’t equate to giving up hope.

The thought of death is a hard pill to swallow but the availability of hospice care can give your loved one that additional source of comfort and support needed to “live well and leave well”, as SHC’s slogan goes.

For more information on hospice care available in Singapore, do visit Singapore Hospice Council’s website.

Featured image from Instagram.