Buff Mocca Man Appears In 99.co Ad 14 Years After Rising To Fame

Before our modern-day shopping jingles, ads in Singapore were memorable in more positive ways, leaving viewers with fond memories of them.

So when a near-naked man started popping up on our television screens, we naturally took notice.

We’re talking about this property ad from Mocca by the way if you aren’t sure.

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Though it has been more than a decade since the ad graced our screens, the Mocca Man has recently made a comeback.

On Monday (7 Jun), property site 99.co shared a new ad on its Facebook page featuring the familiar face, as well as his abs and biceps. Though he seemed to have packed on a few pounds since then, he still looks swole AF.

The ad was also filmed in a way that’s similar to the Mocca ad, giving us a throwback to the Y2K TV days.

Mocca Man stars in 99.co with swole physique

In the ad, 46-year-old Ben Ha explains why users ought to use 99.co when they’re searching for a property.

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But that’s probably not the reason why the video went viral with over 3.5k shares within a day.

Having done away with his zebra-print briefs, Ben was filmed with a pair of black shorts on instead.

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It seems the 14 years that went by since the Mocca ad has not had much impact on Ben’s physique as his 6-packs are still pretty visible — something many of us may not be able to relate to since WFH started.

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His ‘guns’ look to be in tip-top shape too, as he had no problems doing bicep curls in front of the cam.

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However, the most nostalgic scene comes towards the end of the video, when he flexes his shoulders with “99.co” painted across his back.

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Rose to fame with Mocca ad in 2007

Ben, aka Mocca Man, first rose to fame in 2007 when he starred in a similar ad by property site Mocca.com.

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Even today, his trademark lines talking about his “clean and green” flat with 3 rooms remains firmly ingrained in many Singaporeans’ minds.

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Born in Vietnam, the now 46-year-old arrived in Singapore 20 years ago and currently works in the hotel industry.

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When he was younger, Ben used to take part in bodybuilding competitions but has stopped for a while now.

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However, he still works out at the gym regularly, which explains his buff physique even today, reports Vice.

Blast from the past

Ben’s latest appearance on our screens is certainly a throwback to the Y2K TV days.

Though not every one of us might be searching for a flat right now, the ad is guaranteed to be a pleasant throwback.

Kudos to 99.co for the nostalgic ad, and congratulations to Ben for nailing another role in such a prominent gig.

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Featured image adapted from 99.co on Facebook