Netflix To Increase Subscription Plan Prices Starting Jan 2020
It’s not exactly the best news, but Netflix will be raising the prices of their monthly subscription plans.
According to The Straits Times, Netflix recently announced an increase in price across all 3 of their service tiers that it offers in Singapore. They will be increased $1-3, depending on the tier, and will come into effect starting Jan 2020.
Price increased according to service tier
Netflix has 3 tiers that differ in prices. This is due to the fact that the image quality across the 3 tiers varies from standard, high and ultra-high, as well as the number of users that can watch shows simultaneously.
The lowest tier service will see an increase of $1, making the subscription cost $11.98 instead of $10.98 per month.
Subscriptions for the middle tier service will increase by $2, making it cost $15.98 instead of $13.98 per month.
The top tier subscription will see an increase of $3, making the cost of the service increase from $16.98 to $19.98.
All prices include taxes.
Price increased because of technology
In an interview with The Straits Times, Mr Leigh Wong, Netflix’s head of communications for South-east Asia said that this is the first price increase since its launch in Singapore in 2016.
He explained that Netflix invests heavily in their original content and they want to deliver great shows across all genres.
The additional fees from consumers will also go towards funding technological improvements to the app.
Determined to win consumers’ heart
Despite having competitors such as Apple TV+ landing in Singapore, Mr Wong says that he is confident that existing customers will stay loyal.
With popular series like Stranger Things, Money Heist and the most recent The Witcher, Netflix seems to still hold the crown for digital TV in Singapore.
Will you continue to subscribe to Netflix with the price increase? Let us know in the comments below.
Featured image adapted from TechCrunch.
